“I believe in the future and expanding this, building a community of unique vendors and offering even more diversity. “This is much more diverse than the original market. The former owner of the Ladybug Cafe was also a founding vendor of the original farmers’ market in 2004 and says that the market concept has changed substantially in 15 years in terms of what it offers and how things are presented. Marie Ghesquière recently opened up an eye-catching pastry stall at the market called She Bakes Bouquets. Marie Ghesquiere at her shop She Bakes Bouquets. For us, it’s a continuous discussion about storytelling and finding interesting ways to do that through our Instagram, Twitter or otherwise.” “Very few of our vendors have social accounts because they just don’t have the time. “Obviously, the focus that people are placing on social media as a way to get their information is huge,” Ms. A quick snapshot of a freshly baked peach pie from Yum Bakery can motivate a person to come through the doors much easier than a standard advertisement or flyer. A pile of plump, heirloom tomatoes as colourful as a rainbow at Blush Lane might first be thought of as an enticing Instagram picture before a delicious salad. In other words, the mentality of “the camera eats first” when dining at a restaurant applies at this market, too. A lot of them don’t have strong social-media feeds and in 2019, that kind of thing really does make a difference.”
“I feel like you don’t find that with a lot of markets in Canada. Olynik says of the Seattle market that she feels sets the bar with brand presence. There’s always something going on, they are well-connected to the community. Through social media, the market goes beyond the “local” messaging and reminds Calgarians that the market is a space that also fosters a connection between people and their food. Now, Calgary’s premier market boasts the largest social-media following for any public market in Canada. Over the past 6 1/2 years, she has worked toward a powerful brand presence. Olynik joined the market, it had no social-media strategy, simply a minor presence on Facebook and Twitter. The Calgary Farmers’ Market opened on Canada Day in 2004 at Currie Barracks, shut its doors in 2010 and relocated to its current location on Blackfoot Trail in 2011. In a world where “eat local” is plastered just as happily across the produce section of a large-scale grocer or the box of a grocery delivery company as it is on the stall of a produce vendor, you don’t have to go far (or anywhere at all) to get your hands on a farmer’s bounty. Little did I know it was something that people very much looked forward to, as the quality of produce you found at the grocery store paled in comparison.Ī few decades later, seasonal summer farmers’ markets such as these still exist across the country, but many year-round markets have had to adapt. The idea of a pop-up market that happened once a week and only sold vegetables seemed a bit odd as a kid. Canopies with piles of fresh zucchini, golden beets with their roots still covered in dirt, bunches of dill weed, fragrant and two-feet long. I still maintain a vivid memory of strolling through a farmers’ market in downtown Saskatoon as a child with my mother. If this data is unavailable or inaccurate and you own or represent this business, click here for more information on how you may be able to correct it.Please log in to bookmark this story. VIEW ADDITIONAL DATA Select from over 115 networks below to view available data about this business.
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